Loto Quebec - 50M$

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Loto-Québec

50M$ Celebration

MANDATE

  • Create an event to celebrate the $50M prize won at the Champlain Mall booth.

  • Inform customers that the kiosk operator received 1% of the winning prize, or $500k.

MARKET

Quebec

SOLUTION

  • Organize an event near the Champlain Mall’s Loto-Québec kiosk.

  • Host a lucky wheel to win instant prizes, including gift certificates from the Champlain Mall.

  • Offer glasses of bubbly and macaroons in the colours of Lotto-Max to thank Loto-Québec customers.

 
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