Couche-Tard - Coffee tour

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Couche-Tard

Coffee Tour

MANDATE

  • Make consumers taste the various specialized coffees available at Couche-Tard and demonstrate the ease of use of the new coffee machines.

  • Accompany the tasting of pastries also available at Couche-Tard.

MARKET

Quebec

SOLUTION

  • Develop two tours, foodtruck and in-stores, in order to reach the target consumers during events and in their daily routine.

  • Offer in addition to a second free coffee via a coupon redeemable in store.