The Angels Have Landed in Canada

Mandate :
Support the arrival of Victoria’s Secret in Canada. Generate a buzz around the impending openings of each store.

Solution :
Deploy multiple tactics across in each market including :

• PR and event logistics for model autograph events at store
• Photo souvenir opportunities utilizing the actual Angel Wings from the famous runway shows
• Attractive ambassador models interacting with the public offering Secret Rewards redemption cards
• Personal professional consultations for fitting of lingerie prior to store openings
• Urban VS Lounge and delivery of custom packaged roses to all women named Victoria

Market :
National