Star of Laughter
La vache qui rit
Mandate :
Tasting, sampling of the Laughing Cow cheese.
Solution :
During this sampling initiative, additional layers were provided to enhance the experience. Reflecting the campaign slogan « The Star of Laughter », participants could record their laughter to video using a specially designed booth and register that video to a contest.
Markets:
Montréal – Toronto – Calgary – Vancouver
« Back to the list of projects