Secret

Mandate :
Support the complimentary products of Secret anti-perspirant and  matching body sprays for girls 12-24 years of age.

Solution :
Creation of a Secret Glamour Photo zone in shopping centres where girls could discover that Secret has a “scent that is just for you”.
In selecting a scent, a corresponding color backdrop was set, and the glamour photo would be sent to you over the internet, where each could be personalized through a series of questions that would develop a custom and unique magazine cover that you could share.

Markets :
Vancouver – Calgary – Edmonton – Toronto – Montréal