Prime Taste Experience

Mandate: Create awareness for PRIME’s fresh and frozen premium marinated and stuffed line of products, aiming at PRIME’ s core consumer group of cooking enthusiasts and providing them with a product sample for in-home trial.

Solution: Speed Experiential Marketing created an unparalleled brand experience that whet the appetite and showcased Maple Leaf PRIME premium products as delicious meal solutions. Our team of PRIME ambassadors along with dedicated student chefs flanked points of entry at local farmers markets, and flagship retail locations, greeting consumers at the PRIME Taste Experience market cart display. Consumers were invited to shop the produce aisles with a chef, who assisted with meal creation/preparation around one of the PRIME products and recipes showcased in the complimentary PRIME recipe booklet; which included a coupon. Upon exit, consumers were given a full package of chicken of their choice in a custom re-usable cooler bag for their trip home.

Markets:
Toronto - Montreal - Vancouver - Calgary