FIFA 2010

Mandate : 
Activate Hyundai’s Global Sponsorship of FIFA 2010 among soccer enthusiasts and fans during the world cup tournament.

Solutions :
With a branded Hyundai convoy, the Hyundai FIFA ambassador team would visit featured establishments where communities would gather to follow their teams performance. To contribute to the experience, a 20 foot long foosball table was set so everyone could play. Additionally, during brakes in the game, a skilled freestyle team would entertain the crowd with ball handling skills. Premiums of soccer balls, scarves jerseys were distributed at local establishments.  The Hyundai FB page and web supported the events with « excuse generator » and custom FB team jerseys for your profile as well as a calendar of events to be followed.

Markets :
Toronto