Dominican Republic

Mandate :
Promote the Dominican Republic as a travel destination among adults 25-49 with or without kids.

Solution:
Brochure sent by mail describing the travel destination and offering entry to a contest through the internet, as well as an offer for a free download of local Dominican music.

Market :
Toronto

Results :

• 230 000 brochures pieces mailed
• 2 799 unique visits to the site
• 3 949 contest entries