Café Passion

Mandate :

• Position Van Houtte as THE specialist in coffee.
• Showcase the origins and varieties of coffee offered at Van Houtte

Solution :
Production and design  of a magazine « Passion Café » , an education and lifestly piece that talks only about coffee (including coupons and discounts).

The Magazine was included as inserts in the major daily newspapers and distribution display racks in supermarkets across the country.

Markets :
Québec - Montréal - Toronto - Calgary - Edmonton - Vancouver