Bistro Express

Mandate :
Positions the product as a quality meal solution that is simple and quick to prepare.

Solution :

• A team of branded ambassadors with mobile carts infiltrated the businest corriders to encounter lunch seekers and those going home thinking about dinner. Products were handed out with redemption coupons affixed.
• In coordination with a media dominance Union Station and Yonge-Dundas Sqaure, samples were distributed though hand to hand as well as hot serve in a bistro setting.

Markets :
Toronto