Beauty Lounge

Mandate :
Promote the brand name and product line of Lise Watier across Canada.

Solution :
Design, assemble and tour a beauty lounge through commercial shopping centres offering mini-makeovers utilizing Lise Watier products. After a makeover, a glamour photo would be captured and your image imposed on an Elle Magazine cover for your souvenir and entry to contest. Consumers received a premium bag with coupons and samples.

Marketss :
Montréal – Calgary – Vancouver – Toronto