Adoption Drive

Mandate:
Build awareness for the Pedigree® brand and its national partnership with local dog shelters, communicating the key message that “Shelter dogs are good dogs”, and drive consumers to mypedigree.ca/adoption

Solution:
A national tour with a dynamic, well branded and inviting set providing an interface with consumers could engage with the brand, live adoption pets, and to potentially begin a pet story of their own.  The central icon to the zone was a huge dog-house that invited consumers inside to discover video-stories that illustrated the key message that “Shelter dogs are good dogs”. Each video view generated a corporate donation towards national dog shelters.  

Markets :
Toronto - Montreal - Edmonton - Halifax - Vancouver