2012 Montreal Auto Show

Mandate:
Activation of its sponsorship of the Montreal International Auto Show.

Solution:
Visitors were invited to play a digital interactive game centred in the branded kiosk. With an iPad functioning as a steering wheel, participants were challenged to park as many cars as possible in 2 minutes while avoiding collisions.

Participants having the highest score at the end of the exhibit won an iPad.
The game could also be played online where prizes were also awarded. 

Market :
Montreal