News

The STM hangs out with U2!

July 13, 2011

During U2’s 360° tour, SPEED and collaborator 2XM developed a cutting-edge interactive game for the STM. Capable of welcoming an unlimited number of simultaneous participants, the experience brought gaming technology to a whole new level by using Smartphones as its primary interface. In line with the STM’s current advertising concept that encourages solo car commuters to go green by opting for public transport, the game consisted of guiding a city bus through a trajectory to « absorb » excess cars in order to save the environment.

The technological innovation resided in programming the bus to move in accordance with the commands of several Smartphones at once, a concept created to communicate essence of a collective movement.

The game, presented on 2 giant screens that were mounted on the STM’s « Funambus », will be a feature at the STM’s various activities throughout the year, and the next appearance will be at Osheaga. It will also be hosted on the company’s Website throughout the entire year.

Rediscover the STM, named the best transport association in North America, and facilitate your access all Montreal’s large scale events!

Source :
STM : Nathalie Pomerleau – Corporate Councillor (514) 280-9874
SPEED : Geneviève Charette – Promotional Consultant (514) 788-6111, extension 228