News

The Shiseido Cotton Cuties

May 30, 2011

Worldwide prestige cosmetics brand SHISEIDO chooses SPEED to share the brand’s unparalleled quality and innovation with Canadian women!

Have You Cott-On? Did you know that SHISEIDO FACIAL COTTON is made of 100% long strand cotton, optimizes the benefits of skincare products, and stays intact during use, even when removing mascara? These features have made SHISEIDO FACIAL COTTON number 1 in Canada, and SPEED helped SHISEIDO spread the news with women across the country!

On April 14, 15, and 16 2011, The SHISEIDO COTTON CUTIES made their grand entrance on the public scene to raise awareness for the brand in Toronto, Vancouver, Calgary, and Montreal. Dressed in stylish, white cotton uniforms and sporting sleek Asian-inspired makeup and hairstyles, the COTTON CUTIES invited women to achieve a flawless complexion by using FACIAL COTTON, the ideal product for removing every trace of makeup and applying SHISEIDO’s famous softeners.

The multi touch point campaign began with the distribution of over 53,000 samples in retail environments across Canada, as well as in Toronto’s Union Station. An intricate white umbrella was used to carry a promotional piece that featured a luxury sample (4 applications), information about the advantages of FACIAL COTTON and Softeners, and in-store offers. The sleek, white piece, designed to look like an envelope that bared a single catch phrase, “Have you Cott-on?”, also featured a QR code that drove consumers to a made-to-measure web contest for a chance at winning $1,000 worth of SHISEIDO products and a year’s supply of FACIAL COTTON!

SHISEIDO’s beauty experts were on the scene to elaborate upon the multiple uses of the cotton with the crowds generated by the CUTIES, and offer free beauty consultations at counter level.

With women across the country proclaiming “Once you use this cotton, you don’t want to use the cheap ones anymore”, “Shiseido makes great products”, “My friends swear by Shiseido products, I really should go check out the counter”, and “I heard their softeners are great, I should go check it out”, SHISEIDO were truly encouraged by the fact that women were catching on to what the brand is all about!

The SHISEIDO COTTON CUTIES – another SPEED creation!

Source :
Ryan ROCHFORD
Director of business development, beauty and well-being
rrochford@promotions-speed.com
514.788.6111 x 232