News

No need to travel to Paris this summer…

June 27, 2011

…the Eiffel Tower will visit Montreal, Toronto and Calgary during the big top tour of TOTEM™ and OVO™ by Cirque du Soleil®!

Desjardins Group has called upon SPEED to create an original concept to wow spectators at TOTEM™ from Cirque du Soleil in Montreal and Toronto, and OVO™ in Calgary.

As sponsor of the Canadian leg of Cirque du Soleil again this year, Desjardins is featuring a contest to win three trips for two to Paris to attend Corteo™.  The goal of this initiative, in effect until October 9th, is to generate awareness for Desjardins Financial Security travel insurance services.  Participants can enter the contest on the Cirque du Soleil site during the show via a 2D code, or online at desjardins.com/paris. 

The exclusive ambiance of the City of Lights will be brought to life by a 6-meter replica of the Eiffel Tower that will be featured onsite at every show. The replica, produced in Desjardins’ signature colours, will showcase all contest details to create excitement around Corteo and the vacation destination.  A Web campaign will also be launched to support the initiative.

Attend a show, see the Eiffel Tower, and participate in the contest!  TOTEM™ will be presented as of June 16th in Montreal’s Old Port.  The show till then travel to Toronto as of August 11, and OVO™ will begin in Calgary on September 7th.